Monday, December 19, 2011

Importance of QUALITY

Take any field, any place in the world,Quality stands Foremost. If you can deliver High Quality persistently and consistently,no force on this planet can beat you. On the other side,if you compromise on Quality, you can be challanged and even defeated in a matter of no time.
Just think, what has made MERCEDEZ-BENZ,BMW,FORD,HONDA,TOYOTA super brands ? Their constant striving for Higher Quality all the time. They have huge QC departments (quality control departments) working tirelessly to achieve and maintain the highest possible quality in the auto industry.The reason why they have become Trendsetters in their field is,they are just so precise about their Quality.They check each and every nut and bolt fitted in their new vehicles for the perfect adherence to company's quality norms and if they find that something is not according to standards, they just don't put it for sale. There are no compromises whatsoever on the Quality front.

Not only the corporate sector,one may find examples of achievement and adherence to quality in sports,entertainment,education,computers, literally every field, where Quality has played a pivotal role in achievement of enduring success. Take for example Indian cricketer/batsman Rahul Dravid. When he started his career against England at Lords in 1996,who would have thought that he would achieve such huge milestones as what he has achieved so far ( 13000 test runs being just after sachin tendulkar ) !!! Everyone knew about Sachin that he was very talented and was most likely to be one of the best, but what about Dravid ? When he was new, he was considered good but not the best (so many fans rated him much below Saurav Ganguly,who could only amass 7100 odd runs as compared to Dravid's 13000 !) At 38,Dravid still practises for 4 hours a day,each day of the year to maintain his own high quality standards. His excellent cover drives and ground shots around the park,illustrate his supreme ability to convert those not-so-bad deliveries into ordinary ones.At 13000 test runs ( and still counting ) he is now considered as a legendary batsman even ahead of the greats like Brian Lara,Sunny Gavaskar and Steven Waugh. In the entertainment industry, one may take the example of AamirKhan. He is not nicknamed Mr.Perfect just like that. Before shooting for any scene in his home production films, he visualizes the scene and then tries to make the exact background and getover as what he had visualized earlier on. He never compromises on the quality of his background location,makeup of stars,the overall atmosphere, music ..almost all the aspects which are necessary to make the scene interesting and worth enjoying !! Sometimes he becomes the villager of "Lagaan" ,sometimes the frolicsome teacher of "Tare Zameen Par" and sometimes he becomes the collegian of "3 Idiots".In all his Avatars,you feel that he is exactly the one whom he tried to portray.He tries to give 100 percent to his films and so far he has succeeded in giving the Ultimate in Quality. I would like to call him the Steven Spielberg of the Hindi Film Industry ( although some of you may have a different opinion ! )

After taking those examples, the question that naturally comes to my mind is -- How to achieve and then maintain such high Quality standards for a longer duration of time ? What are the parameters which need to be set forth and then vigorously followed to achieve the highest possible quality ? What are the standards of discipline, hardwork and patience necessary to be maintained to achieve desirable levels of quality ? The answer to all these questions, will be examined thoroughly in my next blog,which will come out shortly. Thanks for reading.